This illuminated billboard has a long read to Highway 101 in Salinas, CA. Reading to southbound Highway 101 traffic, this billboard is a great opportunity for an advertiser to secure a “gateway billboard” targeting travelers as they enter the City of Salinas, CA. The billboard is located just north of Boronda Rd. offering local Salinas advertisers the opportunity to utilize the billboard to direct traffic to exit at Boronda Rd. or the other main exits to the City of Salinas.