This billboard is located on Highway 152/Pacheco Pass Rd. which is a major commuter route targeting Silicon Valley commuters. Highway 152/Pacheco Pass Rd. connects I-5 and Highway 101 making it an ideal billboard for reaching eastbound traffic headed from the San Francisco Bay Area to the Central Valley and Hollister areas. Many of the Highway 152/Pacheco Pass Rd. travelers work in the Bay Area/Silicon Valley and live in the Central Valley. This billboard also reaches traffic headed from Gilroy, CA which is known for the annual Gilroy Garlic Festival, Gilroy Premium Outlets, Gilroy Gardens, etc.