This illuminated billboard on Highway 88 / Waterloo Rd. in Stockton reads to westbound traffic just before the Highway 99 freeway on-ramp. The traffic viewing this billboard is traveling from Jackson Rancheria Casino Resort, Lake Tahoe and the many RV parks, campgrounds, lakes and recreation areas east of the billboard. In addition to the Highway 99 on-ramp, Highway 88 / Waterloo Rd. is also a route to Stockton.